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Eligibility requirements by country

United States

• Trademark organization: United States Patent and Trademark Office (USPTO)
• Statutes: Trademark must have a live registration issued and active in the principal register
• Text-based marks: 1 - Typeset Word(s)/ Letter(s)/ Number(s); 4 - Standard Character Mark
• Image-based marks: 3 - An Illustration Drawing which includes Word(s)/Letter(s)/ Number(s); 5 - Words, Letters, or Numbers in a Stylized Form

Canada

• Trademark organization: Canadian Intellectual Property Office (CIPO)
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Design Mark

Mexico

• Trademark organization: Marcas Instituto Mexicano de Propiedad Industrial (IMPI)
• Statutes: Trademark must be registered
• Text-based marks: Nominativa
• Image-based marks: Mixta; Nominativa + Innominada o Diseño; Innominada o Diseño

Brazil

• Trademark organization: Instituto Nacional da Propriedade Industrial (INPI)
• Statutes: Trademark must be registered
• Text-based marks: Nominativa
• Image-based marks: Mista contendo elementos nominativos

United Kingdom

• Trademark organization: UK Intellectual Property Office (UK IPO)
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Figurative Mark

• Trad mark organization: European Union Intellectual Property Office (EUIPO)
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Figurative Mark; Figurative Mark with Word Elements

Germany

• Trademark organization: Deutsches Patent und Markenamt (DPMA)
• Statutes: Trademark must be registered
• Text-based marks: Wortmarke
• Image-based marks: Wort-Bildmarke

• Trademark organization: European Union Intellectual Property Office (EUIPO)
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Figurative Mark; Figurative Mark with Word Elements

France

• Trademark organization: Institut national de la propriété industrielle (INPI)
• Statutes: Trademark must be registered
• Text-based marks: Marque verbale
• Image-based marks: Marque figurative

• Trademark organization: European Union Intellectual Property Office (EUIPO)
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Figurative Mark; Figurative Mark with Word Elements

Italy

• Trademark organization: Ufficio Italiano Brevetti e Marchi (UIBM)
• Statutes: Trademark must be registered
• Text-based marks: Marchio verbali
• Image-based marks: Marchio figurativi; Marchio figurativi a colori

• Trademark organization: European Union Intellectual Property Office (EUIPO)
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Figurative Mark; Figurative Mark with Word Elements

Spain

• Trademark organization: Oficina Española de Patentes y Marcas (OEPM)
• Statutes: Trademark must be registered
• Text-based marks: Marca denominative
• Image-based marks: Mixta - Denominativo con gráfico

• Trademark organization: European Union Intellectual Property Office (EUIPO)
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Figurative Mark; Figurative Mark with Word Elements

United Arab Emirates

• Trademark organization: United Arab Emirates Ministry of Economy Trademark Department
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Design Mark; Design Mark with Word Elements; Stylised Word Marks

Please note that we are currently only accepting UAE trademarks where the text in the trademark is represented in standard English characters.

Japan

• Trademark organization: Japan Patent Office
• Statutes: Trademark must be registered
• Text-based marks: Word Mark (文字商標)
• Image-based marks: Figurative Mark with Word Elements; Stylized Characters / Combined (結合商標）

India

• Trademark organization: Controller General of Patents Designs & Trade marks
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Device / Combined

Turkey

• Trade mark organization: Turkish Patent Institute
• Statutes: Trade mark must be registered
• Text-based marks: Word Mark
• Image-based marks: Device / Combined

Singapore

• Trade mark organization: Intellectual Property Office of Singapore
• Statutes: Trade mark must be registered
• Text-based marks: Word Mark
• Image-based marks: Design Mark

Australia

• Trademark organization: IP Australia
• Statutes: Trademark must be registered
• Text-based marks: Word
• Image-based marks: Device; Word, Device; Fancy

Netherlands

• Trademark organization: BOIP – Benelux Office for Intellectual Property
• Statutes: Trademark must be registered
• Text-based marks: Word Mark
• Image-based marks: Design Mark

Saudi Arabia

• Trade mark organization: Saudi Authority for Intellectual Property (SAIP)
• Statutes: Trademark must be registered
• Text-based marks: Word Only
• Image-based marks: Word and Design

Sweden

• Trade mark organization: The Swedish Patent and Registration Office - PRV
• Statutes: Trade mark must be registered
• Text-based marks: Word Mark
• Image-based marks: Figurative Mark

Select the country-specific marketplace where you want to enroll your brand.

Select the country where you have an active registered trademark and wish to enroll in.

If you are an Amazon Vendor (you sell in bulk to Amazon and Amazon is the Seller of Record for your products) or an Amazon Seller (you sell products on Amazon Marketplace and you are the Seller of Record), use the same username and password that you use to sign in to Vendor Central or Seller Central to create your Brand Registry account, which ensures you get full access to the features and benefits from vendor and seller services linked to your Brand Registry account.

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Eligibility requirements by country

Select the country-specific marketplace where you want to sign in

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Select the country-specific marketplace where you want to enroll your brand.

Select the country where you have an active registered trademark and wish to enroll in.

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