Amazon Brand Registry: Eligibility, Enrollment, and Access

Get started in three steps

Ready to enroll in Amazon Brand Registry? You'll need to complete the following steps:
1

Review eligibility requirements

Brands must have a registered and active text (word mark) or image-based trademark (design mark). This trademark must also appear on your products or packaging.
2

Sign into Amazon Brand Registry

Brand Registry applications must be submitted by trademark owners. If you meet the eligibility requirements, sign in using your existing Seller or Vendor Central credentials. Or, if you don’t yet have an Amazon account, create one for free.
3

Enroll your brand

Once you sign in, you will need to enroll your brand(s). After we have verified the information you submit during enrollment, you will be able to access Brand Registry’s features to help protect your brand.
Want more details on the enrollment process? Read more below.

1. Review eligibility requirements

To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll or have a pending trademark application filed through Amazon IP Accelerator. The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters, or numbers (design mark). Depending on where your trademark is registered, eligible trademarks can have different classifications based on their issuing trademark office. Examples of trademarks that we currently accept for enrollment are included below:

Text-based mark (word mark)

AMAZON

Image-based mark with words, letters, or numbers

We currently only accept trademarks that have been issued by government trademark offices in United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, the United Kingdom, the European Union, and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organization (WIPO), please submit the corresponding trademark number assigned by the national trademark office as it may differ from the trademark number assigned by WIPO. If your trademark is registered by the European Union Intellectual Property Office (EUIPO), please select EUIPO as your trademark registrar in your application. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry. Updates to Brand Registry eligibility criteria will be posted to this page.
The trademark text must match the brand name on the application. If your trademark is an Image-based mark with words, letters, or numbers, you will need to upload a copy of the image exactly as it appears on your trademark record. Please ensure that this information matches before submitting your application.

This trademark must also appear on your products or packaging.

2. Sign in to Amazon Brand Registry

Brand Registry applications must be submitted by trademark owners. If you are an authorized agent, please have the trademark owner enroll the brand first, and add your account as an additional user. If you meet the eligibility requirements, the next step is to sign into Brand Registry. If you are a Vendor or Seller on Amazon, use your Vendor or Seller Central credentials to sign in. Using the same username and password will enable access to Brand Registry features and benefits that are linked to Vendor and Seller services. If you don’t yet have an Amazon account, you can create one for free.

3. Enroll your brand(s)

To enroll a brand, you will need to provide the following information:

• Your brand name that has an active registered trademark; the active registered trademark for your brand must appear on your products or packaging.
• The trademark registration number provided by the Intellectual Property office. Please note that we do not accept application numbers.
• A list of product categories (e.g., apparel, sporting goods, electronics) in which your brand should be listed.
• A list of countries where your brand’s products are manufactured and distributed.
After you submit this information, we will verify that you are the Rights Owner of the trademark and reach out to a contact that meets our requirements. This person will receive a verification code. You will need to send this code back to Amazon to complete the enrollment process.

Once we have verified the provided information, you will get access to the full suite of Amazon Brand Registry’s benefits and features that help you protect your brand.
"Amazon Brand Registry makes my job more efficient and my brand protection efforts more effective."
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