Things are different with the Amazon Patent Evaluation Express. It is a simple and affordable process with a clear end point that has been effective in enforcing our patent. APEX is a game changer for small businesses.
LG sees Transparency as a great way to ensure that consumers use genuine LG filters while protecting them from counterfeit products.
We are excited to see that Project Zero is expanding into new marketplaces. The program has already had a very positive impact on our enforcement and we are glad to see Amazon’s continued commitment to protecting our brand across the world.
PRADA Group struggles intensely against the problematical issues related to online product infringements, on a worldwide scale by investing a great deal of time and resources. The long-term collaboration with Amazon have helped us to monitor and control the presence of infringing products on their platform.
Over the last year we have been working closely with Amazon’s Global Brand Relations Team. Through the good and close dialogue, we have established, we are now moving together in the right direction. Gaining Amazon’s support is important to Pandora, as we adopt a zero-tolerance policy for counterfeiters who damage our brand positioning and reputation online and we expect that we together can achieve greater results.