Amazon Project Zero: Frequently asked questions
Frequently asked questions
Where is Project Zero currently available?
What are the eligibility requirements to enroll in Project Zero?
1. Your brand must be enrolled in Amazon Brand Registry with a government-registered trademark.
2. You must:
• Be the rights owner of the trademark.
• Have an Amazon account with access to Brand Registry.
• Have submitted reports of potential infringements with an acceptance rate of at least 90% in the last six months.
Note that Project Zero is available to all brands that meet the criteria above, regardless of their selling relationship with Amazon.
I just joined Brand Registry, and have not yet used the Report a Violation tool. Am I eligible for Project Zero?
Are registered agents eligible for Project Zero?
No, only rights owner(s) of the trademark for the brand enrolled in Brand Registry are currently eligible to access Project Zero.
If my brand is enrolled in Project Zero in one country, am I automatically enrolled in the other countries?
Once a brand is enrolled in Project Zero in one country, it is automatically enrolled in other countries.
How does Amazon ensure that brands are making accurate decisions using the self-service counterfeit removal tool?
We are providing brands with an unprecedented level of responsibility, and we are willing to do so because we believe that the combined strengths of Amazon and brands can drive counterfeits to zero. Brands must maintain an accuracy of at least 99% in order to maintain their Project Zero privileges. We have a number of processes in place to promote accuracy, including required training as part of Project Zero enrollment and ongoing monitoring to prevent misuse of our tools.
Do brands need to serialize their products to enroll in Project Zero?
Is joining Project Zero free?