Amazon Project Zero: Empowering brands against counterfeits
Project Zero leverages the combined strengths of Amazon and brands to drive counterfeits to zero

What is Project Zero?

Automated protections
Powered by Amazon’s machine learning, automated protections continuously scan our stores and proactively remove suspected counterfeits. Brands provide key data points about themselves (e.g., trademarks, logos, etc.) and we scan over 5 billion daily listing update attempts, looking for suspected counterfeits.
Self-service counterfeit removal
Brands no longer need to contact us to remove counterfeit listings from our stores. Instead, they have the unprecedented ability to do so themselves using our new self-service tool. We also use this data to strengthen our automated protections to better catch potential counterfeit listings proactively in the future.
Product serialization
Brands apply a unique code on every unit they manufacture for an enrolled product, allowing Amazon to scan and confirm the authenticity of every one of those products purchased in Amazon’s stores. With this service, we can detect and stop counterfeiting for every product unit before it reaches a customer.
“When we were offered the opportunity to enroll in Amazon Project Zero, we jumped on it. Every unit we sell through Amazon has a unique, serialized barcode, and our counterfeit problem has nearly disappeared in the United States.”
“Project Zero, with its automated protections and the self-service removal of counterfeit products, is a significant development that will help ensure our customers receive authentic Vera Bradley products from Amazon.”
“Project Zero gives us a great deal of confidence. It has proven to us that Amazon really cares about helping protect our brand and eliminate counterfeits.”
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