Transparency: Helping Prevent Counterfeit & Verify Authenticity

Protect your brand and customers from counterfeit

Transparency is an item-level authentication service to help protect your brand and customers from counterfeit.

Why Transparency?

Proactive counterfeit protection

Amazon has implemented Transparency checks to proactively prevent counterfeits of Transparency-enabled products from reaching customers.

Authenticity verification by customers

Transparency allows any customer to authenticate any Transparency-enabled product, regardless of where they purchase the product (Amazon, other ecommerce sites, brick and mortar stores, etc.).

Customer transparency

In addition to enabling customers to authenticate products, brands can use Transparency to communicate unit-level product information, including manufacturing date, manufacturing place, enhanced product information (e.g., ingredients).

What do I need to enroll?

To enroll in Transparency, you will need:
The ability to verify yourself as the brand owner for your products.
A Global Trade Item Number (GTIN), such as a UPC or EAN barcode on your products.
The ability to apply unique Transparency codes on every unit you manufacture.

How does Transparency work?

Enroll your products in Transparency
Apply Transparency codes on your products
Amazon scans Transparency codes to ensure only authentic units are shipped to customers
Customers can use their Transparency app to authenticate units, regardless of where they are purchased

Authenticity verification with the Transparency app

Customer scans the Transparency code on their product
Transparency app authenticates the product
Transparency app shows unit-level information

What brands are saying

"With Transparency, Corkcicle's customers know they are getting safe, high quality, and authentic products."
“By having the Transparency seal on our products, we give consumers confidence that the products they are purchasing for their pets are authentic, effective, and formulated as labeled.”
"Transparency has allowed us to grow consumer confidence in our products and prevent inauthentic product from ending up in the hands of our customers."
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