“I knew that just because we hadn't had an issue with counterfeiting before didn't mean we wouldn't have one. Transparency is a great program. If you're a brand owner and you're concerned with fake sellers, there is no reason not to be part of Transparency. It is the most clear-cut, fail-safe protection.
For us, the Transparency program’s most important feature is deterring and preventing bad actors from counterfeiting our products as we grow. The last thing we want is for our revenue to drop from lost sales due to counterfeits! And so far, so good; the protection has been worth it. I've not seen an issue with counterfeits since I joined. I would recommend it to anyone.”
- David Stankunas, Beard Head Founder