Transparency protects brand reputation for Cowin
Founded in 2006, Chinese consumer electronics brand Cowin specializes in wireless speakers and headphones and offers their audio products in Asia, the United States, and Europe.
Use Transparency to protect the Cowin brand against counterfeits, which would improve customer trust and ensure that reviews were for authentic Cowin products.
With Transparency enabled-products, Cowin noticed that their:
• Counterfeit problem disappeared.
• Reviews were for authentic products, allowing them to improve products and enhance their brand image.
• Pricing only competed with authentic items listed under their brand.
• Sales projections and inventory management during holiday promotion improved.