Transparency protects brand reputation for Cowin
About Cowin
Founded in 2006, Chinese consumer electronics brand Cowin specializes in wireless speakers and headphones and offers their audio products in Asia, the United States, and Europe.
Objective
Use Transparency to protect the Cowin brand against counterfeits, which would improve customer trust and ensure that reviews were for authentic Cowin products.
Results
With Transparency enabled-products, Cowin noticed that their:
- Counterfeit problem disappeared.
- Reviews were for authentic products, allowing them to improve products and enhance their brand image.
- Pricing only competed with authentic items listed under their brand.
- Sales projections and inventory management during holiday promotion improved.
* Results may vary.
“Blocking counterfeits at the source has always been a tough task for us. After we joined Transparency, our counterfeit problem just disappeared for products enrolled in the program and our review scores improved! During Black Friday in 2018, we also saw our sales went up almost 100% compared to the previous year. We will gladly recommend Transparency to every brand we know. It protects our brand reputation and we plan to have all our products enrolled in Transparency.”
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