Since its launch in 2012, FlipBelt has become one of the highest-rated accessories in the sports and outdoors market. The Colorado-based brand has continued to grow with a series of innovative fitness products, including the FlipBelt Hydration Belt, Miiego Wireless Headphones, the Million Mile Light, and their new FlipBelt Crops.
With their growing popularity, FlipBelt wanted to proactively ensure that customers were purchasing products that they could trust as authentic. They implemented Transparency with the objective of enhancing brand trust and preventing counterfeit products from negatively affecting their sales and revenue.
With Transparency enabled-products, FlipBelt has seen: