Get started with Transparency

Proactively protect your brand and customers from counterfeits

Transparency is a powerful, cost-effective anti-counterfeiting tool by Amazon. 33,000+ businesses rely on Transparency to stop counterfeits from reaching customers, improve customer engagement, and gain valuable insights to help optimize supply chains. Fill out the form to get started.
To be eligible, you must:
  • Enroll in Brand Registry with a government-registered trademark. If your brand is not yet enrolled in Brand Registry, you can get started here.
  • Have a Global Trade Item Number (GTIN) for your product.
  • Have the ability to apply unique Transparency codes on every unit you manufacture, regardless of where the units are sold.

Contact us

Is your brand enrolled in Brand Registry?
Does your brand have a registered trademark?
Location of your company
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What brands are saying

"With Transparency, we're now more confident than ever that our customers are receiving legitimate products - which is a win for us and for customers."

Results may vary
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