Amazon Brand Registry Frequently Asked Questions (FAQ)

Frequently asked questions

The Amazon Brand Registry team is here to help. Here are some of the most frequent questions we have received.

Pre-enrollment

What information is required to enroll a brand in Amazon Brand Registry?
Currently, to enroll a brand in Brand Registry, you must provide the following information:

• Brand name that has an active registered trademark.
• The associated government-registered trademark number. We currently only accept trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, the United Kingdom, and the European Union. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry.
• If you are not a seller or vendor on Amazon, the contact details of an attorney or notary who is prepared to guarantee to us that you are the trademark owner.
• A list of product categories (e.g., apparel, sporting goods, electronics) in which the brand should be listed.
• A list of countries where the brand’s products are manufactured.
I am an Amazon Seller/Vendor who enrolled a brand in Amazon Brand Registry prior to April 30, 2017. Do I need to re-enroll?
Yes. If you enrolled a brand in Brand Registry prior to April 30, 2017 and your brand meets eligibility requirements, you need to re-enroll your brand in the Brand Registry. Get started now.
Does Amazon Brand Registry provide Global Trade Item Numbers (GTIN/UPC/EAN/ISBN) exemption for my products?
Brand Registry does not provide GTIN Exemption. Sellers can apply for GTIN Exemption through Seller Central. If your product is already listed on Amazon, you can list your offer on the existing product detail page and do not need to provide a GTIN. If your product is not listed on Amazon, you need to request a GTIN exemption. To learn how to list your offer, see Product Detail Pages and Offers. Please note that this link requires a Seller Central login.
Is it possible for agents that represent a brand to get access to Amazon Brand Registry?
Yes. Once a rights owner has enrolled a brand in Brand Registry and accepted our terms and conditions, the user can submit a request to add additional representatives of that brand, including agents. Please note that all users will need to have their own Brand Registry login credentials. The rights owner can begin the process of adding additional representatives by logging into their account and contacting our Brand Registry Support team.

Post-enrollment

How can I check the status of my application?
To view the status of a submitted application, please log into your Amazon Brand Registry account and visit your Case log.
How can I add a new trademark for an enrolled brand?
To improve the effectiveness of our automated protections, we encourage you to add all active and registered trademarks for your enrolled brand(s) to your Amazon Brand Registry account. You can add a new trademark for an already enrolled brand by logging into your account and visiting the Brand Registry Support page. Simply click on ‘Add additional trademarks’ under the ‘Update your brand profile’ section in the menu on the left hand-side of the page and follow the outlined steps.
How can I enroll a new brand?
After creating your Amazon Brand Registry account and enrolling your first brand, you can enroll another brand at any time by clicking on ‘Enroll a new brand’ from the home page of your account.

Amazon policies and processes

What is Amazon’s policy on protection of intellectual property?
Amazon does not allow listings that violate the intellectual property rights of rights owners. For detailed information, please review Amazon’s Intellectual Property (IP) policy. We encourage rights owners who have concerns regarding the misuse of their intellectual property to notify us using the Report a Violation tool in Amazon Brand Registry.
How can I report policy violations or other forms of abuse not related to intellectual property?
You can report violations not related to intellectual property at any time through our Amazon Brand Registry Support team. Follow the instructions below to contact us:

• Log into your Brand Registry account
• Click on Brand Registry Support under the ‘Need help?’ section
• Using the menu on the left-hand side of the page, navigate to the type of issue you would like to report (e.g., click on 'Report a violation' to report issues such as ‘Not as described.’)
Can I report alleged intellectual property infringements if I do not have an Amazon Brand Registry user account?
Yes. Amazon provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns.

Getting help

How can I get help from the Amazon Brand Registry team?
To contact the Amazon Brand Registry team regarding enrollment, click here. Already enrolled? Please sign in to the Brand Registry. Our specialists on the Brand Registry Support team are standing by to provide assistance on issues related to protecting your brand on Amazon.
“Before Amazon Brand Registry, I was just searching the Amazon site. The new tools make it easy, very easy, to take down infringing items quickly."
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