品牌注册常见问题

我们能够提供哪些帮助?

注册前

在“亚马逊品牌注册”中注册品牌需要提供哪些信息?
当前,要在品牌注册中注册品牌,您必须提供以下信息:
亚马逊品牌注册是否接受 WIPO 商标?
我们目前仅接受以下国家/地区政府商标局签发的商标:美国巴西加拿大墨西哥澳大利亚印度日本法国德国意大利西班牙荷兰土耳其新加坡沙特阿拉伯瑞典英国欧盟阿拉伯联合酋长国。如果您的商标已在世界知识产权组织 (WIPO) 注册,请提交国家商标局分配的相应商标号,因为它可能与 WIPO 分配的商标号不同。品牌注册不隶属于以上任何当局;请勿联系他们获取有关品牌注册的信息。
亚马逊品牌注册是否接受 EUIPO 商标?
如果您的商标已在欧盟知识产权局 (EUIPO) 注册,请在申请中选择 EUIPO 作为您的商标注册机构。品牌注册不隶属于以上任何当局;请勿联系他们获取有关品牌注册的信息。
我是一名亚马逊卖家/供应商,于 2017 年 4 月 30 日之前在亚马逊品牌注册中注册了品牌。我是否需要重新注册?
可以。如果您是于 2017 年 4 月 30 日之前在品牌注册中注册了品牌,并且您的品牌符合资格要求,则您需要重新在品牌注册中注册品牌。立即开始
亚马逊品牌注册是否会为我的商品提供全球贸易项目代码 (GTIN/UPC/EAN/ISBN) 豁免?
品牌注册不提供 GTIN 豁免。卖家可以通过卖家平台申请 GTIN 豁免。如果您的商品已在亚马逊上发布,那么您可以在现有商品详情页面上发布报价,无需提供 GTIN。如果您的商品未在亚马逊上发布,那么您需要申请 GTIN 豁免。要了解如何发布报价,请参阅商品详情页面和报价。请注意,访问此链接需要登录卖家平台。
如何查看我的申请状态?
要查看已提交的申请的状态,请登录您的亚马逊品牌注册账户并访问您的问题日志

注册后

代表某个品牌的代理以及其他用户是否可以获取亚马逊品牌注册的权限?
可以。权利所有者在品牌注册中注册了品牌后,他们可以提交添加该品牌的其他代表(包括代理)的请求。其他用户需要用自己的品牌注册账户,该账户可以在 brandservices.amazon.com 上使用其现有的供应商或卖家平台凭据创建。权利所有者可以通过登录其品牌注册账户并联系品牌注册支持来请求添加其他用户。有关品牌注册角色的更多信息,请访问品牌注册控制面板上的帮助部分。
如何提交验证码?
要提交验证码,请登录您的亚马逊品牌注册账户并访问您的问题日志。为您的品牌注册申请选择问题,并使用验证码回复问题。
如果当前品牌注册权利所有者不再属于该公司,我该如何获取我的品牌?
您可以通过下面的“联系我们”链接申请获取此权限。要提出此申请,请提供:
  1. 与您的品牌注册账户关联的电子邮件地址。
  2. 与当前权利所有者的品牌注册账户关联的电子邮件地址。
  3. 当前在“品牌注册”中注册的品牌名称。
如何为已注册的品牌添加新商标?
为提高自动保护的有效性,我们鼓励您将您的已注册品牌的所有有效和注册商标添加到亚马逊品牌注册账户中。登录您的账户并访问品牌注册支持页面,即可为已注册的品牌添加具有相同商标名称的新商标。只需点击页面左侧菜单中的“更新您的品牌配置文件”部分下的“添加其他商标”,然后按照列出的步骤操作即可。
如何注册新品牌?
创建您的亚马逊品牌注册账户并注册您的第一个品牌后,您可以随时通过点击您的账户主页上的“注册新品牌”注册其他品牌。
如何在其他店铺使用亚马逊品牌注册?
要访问其他店铺的亚马逊品牌注册工具和服务,您需要在您想访问的每个店铺中使用唯一的电子邮件地址创建一个亚马逊品牌注册账户。品牌注册账户的管理员需要通过访问品牌注册支持页面提交请求,以便将新电子邮件账户添加为其他用户。
登录或访问您的品牌时遇到问题?
如果您的品牌已在亚马逊品牌注册中注册,但您在登录亚马逊品牌注册账户时未看到任何已注册的品牌,则您登录时使用的电子邮件和密码可能有误。单击此链接以注销您当前的亚马逊账户,并使用正确的电子邮件和密码重新登录亚马逊品牌注册账户。如果您忘记了密码,您可以在此处重置密码。
您是否对亚马逊上的销售功能存有疑问?
有关亚马逊销售功能(如 A+ 商品描述、店铺、分析等)的问题,请联系卖家支持团队。

亚马逊政策和流程

在保护知识产权方面,亚马逊有哪些政策?
亚马逊不允许发布违反权利所有者的知识产权的商品信息。有关详细信息,请查看亚马逊的知识产权 (IP) 政策。我们鼓励那些对滥用其知识产权有担忧的权利所有者使用亚马逊品牌注册中的违规举报工具通知我们。
如何举报与知识产权不相关的违反政策行为或其他形式的滥用?
您可以随时通过我们的亚马逊品牌注册支持团队报告与知识产权无关的违规行为。按照以下说明与我们联系:
  • 登录您的品牌注册账户
  • 单击“需要帮助?”部分下的品牌注册支持
  • 使用页面左侧的菜单,浏览您想要报告的问题类型(例如点击“报告违规”以报告诸如“与描述不符”之类的问题。)
什么是亚马逊的品牌名称政策?
要了解有关亚马逊品牌名称政策的更多信息,请单击此处
如果我没有“亚马逊品牌注册”用户账户,我是否可以举报涉嫌知识产权侵权的行为?
可以。亚马逊提供公开表格,用于举报版权、商标和专利等涉嫌知识产权侵权的行为。

Impact of Brexit

How will Brexit impact intellectual property?
Brexit will impact trademarks, design rights, and parallel imports as outlined below. The UK Intellectual Property Office (UKIPO) has a full list of Brexit’s changes to intellectual property and recommended actions for Rights Owners and businesses on their website here. We recommend you review the UKIPO website regularly for the most up-to-date content.

Below, we are quoting the most important information from that website:

Trademarks:
“From the 1 January 2021, EUTMs will no longer protect trademarks in the UK. Under the Withdrawal Agreement Act, on the 1 January 2021, the IPO will create a comparable UK trademark for all right holders with an existing EU trade mark. Existing EUTMs will still protect trademarks in EU member states. UK businesses can still apply the EU Intellectual Property Office for an EUTM. There will be no changes to UK-registered trademarks as a result of the UK leaving the EU.” Source.

Design Rights:
“At the end of the transition period (1 January 2021), registered Community designs (RCDs), unregistered Community designs (UCDs), will no longer be valid in the UK. These rights will be immediately and automatically replaced by UK rights. If you own an existing right, you do not need to do anything at this stage.” Source

Parallel Imports:
“Goods placed on the UK market by, or with the consent of, the right holder after the transition period may no longer be considered exhausted in the EEA. This means that businesses exporting these IP-protected goods from the UK to the EEA might need the right holder’s consent.

Actions for parallel exporters of IP-protected goods to the EEA:

Check whether you currently export IP-protected goods to the EEA (for example, goods branded with a trademark) that have already been placed on the UK market and where the rights holder’s permission to export those goods is not currently required. You may need to contact the rights holder to get permission to continue after 1 January 2021. The IP rights holder may not provide permission for their IP-protected goods to be parallel exported to the EEA. You may need to review your business arrangements, business model or supply chain based on the outcome of the discussion with the IP rights holder.

Actions for IP rights holders

Businesses that own IP rights (for example, a trademark) may wish to seek legal advice if their IP-protected goods are parallel exported from the UK to the EEA. You will need to consider if you want to allow parallel exports of your IP-protected goods from the UK to the EEA after 1 January 2021.” Source
How can brand owners prepare their Brand Registry accounts for Brexit?
You do not need to take any action for your Brand Registry account for Brexit. With the changes in trademark laws, EU trademarks will no longer be valid for UK and brand owners should have separate trademarks in UK and EU IP offices to be protected across UK and EU in Amazon Brand Registry. Since the UK IPO is creating a comparable UK trademark for all right holders with an existing valid EU trademark, Amazon Brand Registry will automatically add these new UK trademarks to the respective brand owner’s accounts that already have the associated EU trademark. This will ensure that brand owners continue to enjoy the protection and brand building benefits of Amazon Brand Registry without any impact of Brexit. If you own an EU trademark but have not enrolled it in Brand Registry yet, you need to do so by 31 December 2020 for Amazon to automatically add the comparable UK trademark. If you add a new EU trademark after 31 December 2020, you need to add the comparable UK trademark yourself. If you do not want your new UK trademark to be automatically added to your Amazon Brand Registry account, you can opt out by sending an email to brand-registry-contact-us@amazon.com.

Please note that we will automatically add to Amazon Brand Registry only the comparable UK trademark that the UKIPO is creating against existing EU trademarks on 31 December 2020. Brand owners can directly add any other trademarks to their Amazon Brand Registry accounts including any existing UK trademarks through below steps:
  1. Log in to your account.
  2. Click on the “Brand Registry Support” link on the Brand Registry dashboard.
  3. Select the “Update your brand profile” drop down.
  4. Click on "Add additional trademarks".
  5. Complete the form provided.
Will I be affected if I do not have an EU trademark enrolled in Brand Registry today?
No. You can continue to enroll trademarks as before, and none of your trademarks will be impacted by Brexit for the purposes of Brand Registry. If you own an EU trademark but have not enrolled it in Brand Registry yet, you need to do so by 31 December 2020 for Amazon to automatically add the comparable UK trademark.
Do any special rules apply to brand owners outside the UK due to Brexit?
Not for Brand Registry. We will automatically add comparable UK trademarks for all EU trademarks that are registered in Brand Registry on 31 December 2020, regardless of where you are located and where you sell your products. If you do not want your new UK trademark to be automatically added to your Amazon Brand Registry account, you can opt out by sending an email to brand-registry-contact-us@amazon.com. Use this option if you e.g. intend to opt out of the creation of a comparable UK trademark with the UK IPO. Amazon cannot advise you on whether you should make use of this opt-out.

获取帮助

如何获取亚马逊品牌注册团队的帮助?
要就注册问题联系亚马逊品牌注册团队,请点击此处。已注册? 请登录品牌注册。我们的品牌注册支持团队专家时刻待命,为您提供有关在亚马逊上保护您品牌的相关问题的帮助。
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