Joining Transparency paid off straight away.
"You feel instantly protected," enthuses Stefano. "You're no longer afraid of waking up and finding you lost out because something wrong happened that was out of your control. Incredible, right?"
But signing up has also had long-term benefits for LoryArreda.com. More importantly, being able to ensure that customers can only receive genuine products has also helped increase brand awareness.
"More people have become familiar with the LoryArreda.com brand. And, better still, more people are remembering it when they're looking to buy quality furniture."
With people spending more time at home — and working from home — demand for desks, office chairs, and other furniture has significantly increased.
But counterfeiting has also increased, because bad actors have seized the opportunity to exploit the unprecedented demand.
Joining Transparency couldn't have happened at a better time.
Stefano is convinced Transparency played a huge part in their sales increasing by a massive 312% since joining in 2019, because it protected and reinforced the brand's reputation at a time of peak demand... and peak risk.
"In fact," Stefano notes, "Transparency has also helped us stand out at other peak times like Black Friday, because its protection has strengthened LoryArreda.com's positioning and helped it gain greater recognition."