In 2018, newly launched brand Mindbeast brought their vision to life by offering an incredible listening experience at an affordable cost to audio enthusiasts. Their range of quality earbuds and headphones that featured deep bass, exceptional noise cancellation, and prices that won’t break the bank, found an immediate following – which has only grown in the years since.
For CEO Caroline Gui, expanding her sales channels for the newly conceived brand on Amazon was a no-brainer.
“As a small-to-medium business, finding a platform that was flexible, well-
structured, and offered high-tier storage and fulfillment was crucial. Storing a ton of products in a third-party warehouse or fulfillment center is very hard on cashflow, and Amazon really solved that problem for us.”
Just as importantly, Amazon was also able to provide the young audio experts with the deep insights they needed to succeed and grow rapidly. That included business and operational metrics, such as traffic and conversion rates, which allowed the Mindbeast leadership team to quickly and correctly decide what products would best meet the fast-changing demands of the consumer electronics market.